Įmail verification tools will analyze your email headers to ensure your mail server is set up and configured correctly, all to make sure that your emails reach their recipients. This will help improve your conversion rates. By scrubbing your list, you will be able to collect valuable data about your leads and segment the list based on the data. Įnhance your email list with an email scrub. An email verification tool will remove non-existing email addresses misspelled email addresses, thereby lowering bounce rate and protecting your IP reputation. Prevent bounces and preserve your sender's reputation. The major benefits of using an email verification service are as follows. These tools come with many benefits that can help you improve your email campaigns' performance. The simplest way is to use an email verification and validation tool. Now that you are clear about the importance of verifying emails and the working mechanism, the next step is to verify email ids. Sometimes online email providers experience technical server problems or even shut their businesses. When the public email provider is down or dead: There is no chance for the email message to reach the recipient if the server is down or when the email provider is out of business. In this case, you can't deliver the message to your recipient. If you find any website unreachable, it indicates that the mail server is down or the domain is dead. When the domain is dead, it's a familiar and technical reason to verify the email. Learn more about them here - A Comprehensive Guide to Understanding Email Autoresponder 5. To prevent this kind of situation, you can set up email autoresponders. Many decision-makers and specialists often change jobs every few years, and in this case, emails get redirected to another person or become unreachable when a person leaves the company. When a person gets promoted from a junior position to a mid-level, their email address becomes invalid, which can cause your email messages to bounce. C-level employees, mid-level, and junior cadre employees have other email address formats. When the recipient switches positions within a companyĮvery employee will have a different email address based on their designation. If a person uses the same email service provider but switches to a new email address, your emails will not deliver and bounce back immediately. When the recipient changes their email ID within the same email service provider Your emails will not be delivered to the recipient in these cases, though the old one may still be active. Let's say a person uses a local email service provider, and then they switch to Gmail/Hotmail. When the recipient changes their email service/provider Sometimes it may be due to behavioral factors like a person changing their email address, and sometimes it is because of certain technical glitches.īelow are a few reasons why email addresses might become invalid, and hence verifying your email lists before sending out an email campaign becomes essential. There are different reasons why an email address may turn invalid or stop working. Why is it essential to use email verification tools? In other words, email verification enhances deliverability by cleaning up your emails and helps deliver messages to your target audience. It also identifies different email address discrepancies and possible spam traps before it gets flagged by Internet Service Providers (ISPs) or mailbox providers, which can cause severe damage to your reputation. What should you look for in good email verification and validation tool?Įmail verification ensures whether the recipient's mailbox is active and accepts emails. When the recipient switches positions within a company This guide will discuss email verification and validation, why it is done, and what tools you can use to carry out email verifications, along with their unique features and capabilities. Validating and verifying the recipients' email addresses before kicking off your email campaign helps improve the campaign performance. Email verification and validation play a vital role in your email campaign's success.
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